Shirley polykoff wrote the lines clairol perfected the product and from the 1950s to the 1970s, when polykoff gave up the account, the number of american women coloring their hair rose from 7% to more than 40. Did shirley polykoff always dyed her hair, even in the days when the only women who went blond were chorus way to memphis to make a presenta- annals of advertising true colors hair dye and the hidden history of postwar america 6. The story goes fast forward with the science of peroxide in the 1950’s and shirley polykoff’s famous miss clairol tag line, “does she, or doesn’t she” well i don’t. Recognized as a pioneer in the field of advertising, shirley polykoff developed a philosophy that advertisers still abide by today she saw that in order to truly reach the audience, the advertisement had to be able to connect with and relate to them. Shirley polykoff's wiki: shirley polykoff (january 18, 1908 – june 4, 1998) was an american advertising executive whose does she or doesn't she tagline for clairol dramatically increased sales and earned her a place in the advertising hall of famebiographyborn to a jewish.
Shirley polycoff no description by scampy lucky on 20 march 2017 tweet shirley polykoff who is she history at the time briefing activity campaigns: what was she known for the big picture pushed women to challenge society's views born in january 18, 1908 j bamberger & co and kresge co worked as a secretary at harper's bazaar. Clairol is a personal care products division of procter & gamblethe clairol company was started in 1931 by an entrepreneurial chemist and his wife who named their enterprise after a hair-coloring preparation they found while traveling in france. Shirley polykoff was a genius polykoff’s hair color might have come out of a bottle, but the headline that made her famous came right out of the mouth of her future mother-in-law. Shirley polykoff began her career at harper's bazaar in 1925 and became one of the most prominent women in advertising, helping transform clairol from a small business to a huge international brand.
Gladwell’s essay starts by introducing us to shirley polykoff, a copy-writer who was charged with finding a way to advertise miss clairol’s brand-new, one-step, twenty-minute hair coloring system. Shirley polykoff in 1955 shirley polykoff was working at an ad agency when she took over the clairol account her tag line does she or doesn't she helped clairol eventually achieve 50% market share and earned polykoff a place in the adver. For shirley polykoff, the color of her hair was a kind of useful fiction, a way of bridging the contradiction between the kind of woman she was and the kind of woman she felt she ought to be. When looking at shirley polykoff’s advertising campaign for clairol, we can draw many similarities to our product, and use alter certain elements of polykoff’s campaign to fit our product when creating a campaign for clairol in 1955, shirley polykoff had to relieve skepticism that hair coloring could be done in one step at home. Let me put it this way: before shirley polykoff penned that first slogan, just 7% of american women dyed their hair, most of whom were actresses and models when shirley's stewardship of the clairol account ended in the 1970s, that number had skyrocketed to 40%, and included women of all walks of life.
Shirley polykoff via advertising age art directors club biography, portrait and images of work this article about an american businessperson born in the 1900s is a stub. Discover ideas about 1970s hair - pinterestcom. In the 1950s, american advertising executive shirley polykoff’s personal approach to copywriting convinced women across the united states to colour their hair by posing the question “does she or doesn’t she” in clairol hair-dye commercials, she reassured women that a hair colouring—then a new fad—could look natural. Ms clairol: if the name shirley polykoff doesn’t mean anything to you, now’s a great time to learn about this “brooklyn-born mother of two who can write better advertising copy than most.
Shirley polykoff, born in flatbush but ending up on park avenue, was the child of ukrainian jewish immigrants, and she wanted to live the life she saw for herself just the way she wanted she was bold and original and daring, and she dressed accordingly. By the time this 1962 ad appeared in life, miss clairol sales were already well on their way to $200 million—up from $25 million when polykoff got the account this little piece of marketing. Shirley polykoff, hair care pioneer movement because what they did was take that kind of narrow insight about hair color and expand it and say and by the way, just because you’re a woman. The following is a chapter from shirley polykoff’s autobiography of the same title, published by doubleday in 1975 polykoff was responsible for the titular clairol hair dye advertisements from 1956, which propelled the product into mainstream usage. The way shirley polykoff did hair coloring and advertising essay shirley polykoff, how she did hair coloring and advertising in the mid-1950s only actresses, models and other fast women dyed their hair which means that only 7% of women in america went to hair salons to change the color of their hair [1.
But the part that makes shirley polykoff a real genius in my book, is when she retired in 1973 she was, by then, one of the highest paid creatives in advertising at her party, everyone made speeches about how her campaign had paved the way for women’s equality and feminism. Shirley polykoff of foote, cone & belding writes a series of mega- successful clairol hair color ads shirley polykoff of foote, cone & belding writes a series of mega- successful clairol hair color ads clipping is a handy way to collect important slides you want to go back to later now customize the name of a clipboard to store your clips. For shirley polykoff, the color of her hair was a kind of useful fiction, a way of bridging the contradiction between the kind of woman she was and the kind of woman she felt she ought to be it was a way of having it all. Shirley polykoff, the advertising writer behind clairol's goldmine ad campaign, described her plan as such: for big success, we'd have to expand the market to gather in all those ladies who had.
But then shirley polykoff, a copywriter for the ad agency foote, cone & belding (and one of only nine women in the 187-member advertising hall of fame) changed all that nearly singlehandedly. Back in the 1950s, shirley polykoff of ad agency foote, cone and belding inherited the clairol account clairol had a problem: such was the stigma surrounding hair dye that american women were afraid of people knowing they did their own at home.
Gladwell writes that for shirley polykoff, “the color of her hair was a kind of useful fiction, a way of bridging the contradiction between the kind of woman she was and the kind of woman she felt she ought to be.